Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Ha! Oh, how did I miss this last week? Such fun 🙂
Hey, that is sweet and you made petcretary giggle!!
That was cute. Thanks for the smile 🙂
Wow that is so cool & pawsome! I feel that the skies are protected from aliens with you two patrolling! But don’t accidentally shoot at each other! Say, if you need a safe place to land your space stations, you are welcome to use the deck of my cardboard castle. I’ll have the tower keep an eye out for you. Tee hee hee!
WOW!!! You two are really flying high!!!
Stereo purrs…….Hemingway and Steinbeck
MOL! We love a sassy Tortie, Astrid!
Come over here!
Wow! Look at you two!
Time to duck and cover!
Since cats are from outer space, this does not surprise me at all.
MOL! You guys are outta this world!
Love your PSVs (personal space vehicle). I want one so I can zoom over to see you!
Oh my! The War of the KB Aliens! I love this picture – and I can’t WAIT to see who wins this battle of the starships!
Tee Hee
Love, Teddy
You guys are lightyears away from us humans in space travel! Or space trouble rather… 😉
We’re all loaded into our space station over here! Can we join your fleet?